Weisses Kreuz | Innsbruck – Austria
In the heart of Innsbruck's historic centre, just metres from the famous Golden Roof, the Weisses Kreuz hotel finds new life through NOA's project. This historic building dating back to 1460 becomes an immersive journey through the centuries, where irregular geometries, Gothic ceilings and architectural traces from different eras coexist with a bold and theatrical contemporary language.
The renovation includes the addition of an entire rooftop level: a new blue loft that integrates sensitively into the protected context, opening onto the rear with six panoramic glazed cubes overlooking the city, from the Nordkette to the Bergisel ski jump. The guests’ journey begins in a timeless corridor animated by mirrored walls and ceilings. On the sixth floor, a 13-metre brass table serves as reception, bar, buffet and meeting point, dominating a space themed around “Baroque Chic Shock”.
The 48 rooms and suites are distributed across the lower floors, each immersed in a single tone: blue, red, green or grey, carried through fabrics, furnishings, floors, ceramics and walls. Each colour corresponds to a specific layout. Among the iconic rooms are the Mozart Suite in red and gold with a billiard table, the Superpatio with a suspended indoor garden and vintage furniture, and the celebrated “broom cupboard”, the hotel’s smallest room, intentionally left raw. The entire hotel becomes a journey through time, among hidden mottos, rediscovered historic murals and a new loft that reaches toward the stars through glazed cubes emerging from the roof.
Year
2021
Architecture Studio
NOA – Network of Architecture
Photography
Alex Filz
